About Us

‘Diamonds are forever’. Forged over a thousand years ago, revealing a sparkle that darkness cannot hide, eternal in its story, a diamond is an everlasting legacy. Merging shine and energy to lend allure & elegance to your persona, the diamonds of THE BLUE VOW trace their lineage to 1888. Crafted by experienced master artisans working on brilliantly cut Belgian diamonds carved into exquisitely designed 10kt/14kt/18kt/22kt BIS Hallmarked gold, our jewellery is defined by superior industry standards. Featuring India’s exquisite diamond jewellery, traditional sets of kundan, polki & Lab Diamond, Natural Diamond, and modern, minimalist pieces in gold for the modern empowered woman.

Starting its journey in 1888 with an ode to diamonds and stones that resonate with energy, strength and stability, THE BLUE VOW first began operations with sourcing, manufacturing and sculpting diamonds and now retails the finest at our stores across the country. 

We began first as ‘Intergold’, and our first store was opened at Hughes Road, Mumbai. Pioneering the spiritual line of pendants, launching ‘Couple Platinum Bands’ and having the ‘THE BLUE VOW Crown Star 73 faceted diamond’ launched by HRH Prince Phillipe of Belgium are some of our successful accomplishments during the first few decades. Thereafter we have continuously released award winning jewellery collections, set up the brand’s largest store in Andheri, Mumbai. We have come a long way since our inception and are today known for authenticity and quality, reflected in collaborations with successful fashion designers and industry influencers. Emphasizing our aesthetics are the 5 global design centers we’ve set up that explore and experiment on various facets defining our collections.